EFFECT OF CULTURAL DIVERSITY ON ORGANISATIONAL PERFORMANCE: A CASE STUDY OF NIGERIAN BREWERIES

Abstract

The study examined effect of cultural diversity on organisational performance: a case study of Nigerian breweries. The study employed descriptive survey adopting sampling technique to select representative samples of 279 of staff of Nigerian Brewery Plc, Ninth Mile Enugu, Nigeria. Questionnaires were administered to generate primary data that was used for this study. A descriptive method was used and descriptive statistics has to do with presenting the data collected and the correlation of the variables. However, linear regression will be used in testing the hypotheses. This will be done with the aid of Statistical Package for Social Sciences (SPSS) software ver.22 to fully analyze the data by coding the items and entering them into the SPSS for analyses. The results of the finding show that ethnic diversity has significant influence on organisational efficiency of Nigerian Breweries (r =.898, P<.05). The study revealed that religious diversity has significant influence on employee commitment of Nigerian Breweries (r =.846, P<.05). The study recommends that organisation’s management need to adopt a diversity approach so as to support equal employment and tackle with ethnic discrimination at the workplace. There is a need to organise religious diversity training which will enhance employee awareness of these negative consequences, can help change general perception and behavior, and can encourage a positive diversity climate