AN EMPIRICAL ASSESSMENT OF THE CONCEPT OF ENVIRONMENTAL SCANNING ON ORGANIZATION PRODUCTIVITY IN MANUFACTURING FIRMS IN SOUTH EAST, NIGERIA
Keywords:
Organization, Empirical, Assessment, Scanning and strategiesAbstract
The study focused on an empirical assessment of the concept of environmental Scanning on Organization Productivity in manufacturing firms in South East, Nigeria. In all 240 structured questionnaire were administered in the staff of different ranks in the selected department in the Manufacturing firms. The data collected with the questionnaire were analyzed using statistical package for social scientist (SPSS) version 20. Two hypotheses were postulated and tested using Godden Statistical tool for analysis and Taro Yamane. The result of the study revealed that environmental scanning Strategies has a significant positive effect on business growth, the study also found that techniques for effective environmental scanning has a significant effect on production activities. It was then recommended that, because of globalization environmental scanning strategies has to gain way for best practice in global business growth and techniques for effective environment scanning along with other production activities should be strictly observed for best practice
References
Adebayo, R. S. (2005). The impact of environmental factors on strategy formulation. The Offa Polytechnic Journal of Business and Management Studies, 1(4), 70–75.
Adenikinju, A. (2008). The efficiency of the energy sector and its impact on the competitiveness of the Nigerian economy. Journal of Economic Management, 7(1), 1–38.
Adelegan, O. J. (2011). Infrastructure deficiencies and investment in manufacturing firms in Nigeria. Journal of Economics and Business Research, 1(4), 10–19.
Armstrong, G. (2012). Principles of marketing (5th ed.). Pearson Education Inc.
Charles, A. N. B. (2007). Investigating the performance of monetary policy on the manufacturing sector in Nigeria. Arabian Journal of Business Management Review, 2(1), 12–25.
Costa, J. (1995). An empirically-based review of the concept of environmental scanning. International Journal of Contemporary Hospitality Management, 7(3), 10–22.
Dickson, D. A. (2010). The recent trends and patterns in Nigeria’s industrial development. Council for Development of Social Science Research in Africa.
Emu, P., & Havi, E. D. (2014). Influence of electricity consumption on economic growth in Ghana: An econometric approach. International Journal of Economics, Commerce and Management, 2(9), 1–16.
Frank, F., Fort-Nachmias, C., & Nachmias, D. (1996). Research methods in the social sciences. St. Martin’s Press.
Gado, N. D., & Nmadu, T. M. (2011). The performance of textile companies in the North-West zone of Nigeria: The role of infrastructure as a resource. International Journal of Human Resource Studies, 1(4), 25–40.
Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2008). Entrepreneurship. McGraw-Hill.
Kwaghe, A. K. (2001). Power failure and its effect on business survival in Nigeria: A study of small and medium-scale enterprises in Abuja. Journal of Management and Research Development, 2(1), 1–6.
Maimako, S. S. (2014). Risk and return: Investment choice as an irrational exuberance. Unijos Inaugural Lecture Series, 66, 22–32.
McWilliams, A., & Siegel, D. (2000). Corporate social responsibility and financial performance: Correlation or misrepresentation? Strategic Management Journal, 21(6), 603–609.
Nnadi, C. F. (2000). Guide in writing research in social science. Department of Management Science, University of Calabar.
Nnadi, C. F. (2016). Business research method: Design and analysis. Institute of Management and Technology.
Nnadi, C. F., & Nweze, A. U. (2018). Fundamentals of management research: Concepts and analysis. St. Frank Publishers.
Ohadan, M. I. (1998). Managing the Nigerian economy into the next millennium: Strategies and policies. Journal of Economic Management, 5(1), 1–38.
Omitogun, O., & Ayiala, T. A. (2007). Fiscal policy and Nigerian economic growth. Journal of Research in National Development, 5(2), 45–54.
Porter, M. E. (1980). Competitive strategy. Free Press.
Press, T., Teece, D. J., Pisano, G., & Shuen, A. (1993). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533.
Rowley, T., & Shawn, B. (2000). A brand new brand of corporate social performance. Business and Society, 39, 397–418.
Shah, P., & Yadaw, P. (2014). Cultural environment and international business. International Journal of Sikira, 12(3), 75–80.
Thompson, A. A., & Strickland, A. J. (2004). Strategic management: Concepts and cases (5th ed.). McGraw-Hill.
Walsh, J. P., Weber, K., & Margolis, J. D. (2003). Social issues and management: Our lost cause found. Journal of Management, 29(6), 859–881.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 European Journal of Marketing and Management Sciences
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
