INFLUENCE OF MOBILE NEWS APP ON NEWS CONSUMPTION

Abstract

Mobile news apps have changed how consumers consume, connect with, and interact with news information in the ever-changing world of news consumption. This study examined the complex effects of mobile news apps on news consumption, including access to information, customisation, user interaction, media sector dynamics, social effects, and future developments. It conducted a thorough examination of current literature, employing a quantitative research technique of survey while the study was driven by Uses and Gratification Theory and Technological Acceptance Model, which provides a foundation for understanding the various ways in which mobile news apps influence news consumption patterns. Findings showed that Mobile news apps have to a very high extent contributed to changes in news consumption behaviour compared to traditional media sources and that convenience of use and timely access are the key motivations driving users to consume news through mobile apps. It concluded that mobile news apps have transformed media business models, content strategies, and audience engagement and recommended that Mobile news app developers should continue to improve their algorithms and technological features to enhance the personalized and relevant news experience for users