Advertising plays a vital role in shaping consumer attitudes and behaviours, particularly among students who represent an active and impressionable segment of the market. With constant exposure to advertisements across digital and traditional media, students’ preferences are often influenced by the messages, appeal, and creativity embedded in these adverts. This study examined the influence of advertising on students’ preference for Lead City University, Ibadan. Guided by the Information Processing Theory, the study adopted a descriptive survey design with a sample of 390 respondents […]

Trafficking in Persons, a highly profitable, low risk organised crime, continues to thrive in various regions of the globe including Europe, the Gulf, Africa, and in Nigeria, its exceedingly lucrative in Edo State. The deeply rooted cultural system of the Edo people provide platforms for trafficking in persons activities. Cultural practices such as Omonosemhen (child fostering), Ogbomhandia (domestic helper), and Ogbeloghomon (child caregiver) historically served positive social purposes, including strengthening kinship ties, providing support for households, and ensuring communal […]

The study examined impact of multinational companies' corporate social responsibilities initiatives on educational outcomes in host communities in Port Harcourt Metropolis, Rivers State. The study was guided by three objectives, research questions and three null hypotheses. The descriptive survey research design was adopted in the study with a population of 3450 staff members of multinational companies and community leaders in the various communities in Obio/Akpor and Port Harcourt City Local Government Areas of Rivers State.  The sample size of the study was 564 respondents comprising 338 […]

This study examined indigenous adaptation strategies for promoting sustainable fishing practices among fisherfolks in Kalabari kingdom of Rivers State. Three research questions and three null hypotheses guided the study. The study adopted the analytic descriptive survey research design. The population of the study was 7000, comprising of 6,983 fisher folks from 28 fishing settlements in Kalabari Kingdom and 17 Agricultural Extension Officers from the three Local Government Areas in Kalabari Kingdom. The sample size of this study was 367 respondents consisting of 350 Fisherfolks and 17 […]

This study was carried out to assess the impact of long-term (above 10 years) municipal waste disposal sites on soil physicochemical characteristics and also on heavy metal concentration on the surface (0-20cm) and sub-surface (20-40cm) depths of the dump sites comparing them with those from non-dump sites within the study locations.  The research was conducted at Edem Nru, Owerre-Eze Orba and Obukpa, all less than two kilometres from the University of Nigeria, Nsukka. Twenty-four (24) cylindrical core and auger soil samples were collected at the same depth intervals in the dump and non-dump […]

Rural–urban influx has remained one of the most significant drivers of urban change in developing countries, especially Nigeria with wide-range of implications for population growth, settlement patterns, and the adequacy of public infrastructure. In Nigeria, and particularly in Enugu State, the phenomenon has intensified in recent years, raising concerns about sustainable urban planning and management. This study therefore examined Rural-Urban Influx: Rethinking the implications and challenges for urban administration in Enugu State Nigeria. Descriptive survey research design was adopted, […]

In the modern globalized society, cybersecurity has become a significant issue in countries that are exposed to more advanced transnational digital assaults. As the largest economy in Africa and the most quickly digitizing country, Nigeria is a key location in regional and global initiatives to fight cybercrime and improve cyber resilience. This paper will discuss the nature of cybersecurity in Nigeria, the digital infrastructure of the country, legal frameworks and institutional mechanisms. It also emphasised the involvement of Nigeria in regional organizations like ECOWAS and African Union, […]

This study examined the impact of municipal waste management strategies on the economy of Enugu Metropolis, South-East Nigeria. The research was motivated by the growing challenges of rapid urbanization, population expansion, and inadequate waste management infrastructure that have contributed to environmental degradation and reduced economic opportunities in the city. A descriptive survey design was adopted, targeting a population of 913 staff of the Enugu State Waste Management Authority (ESWAMA). Using Freund and William’s formula, a sample size of 271 respondents was selected, and data […]

Cost overruns remain a persistent and critical challenge in the construction industry, often arising from inefficiencies in material procurement and supply chain management. This study critically examines the role of material supply strategies as cost control mechanisms within the context of two contrasting construction sites—Yanshana (a rural, low-budget project) and Hajj Camp (an urban, high-budget project)—both situated in Kano State, Nigeria. Adopting a mixed-methods research design, the study integrates quantitative data derived from structured questionnaires administered to key […]

This study investigates the multivariate effects of climate variability on maize (Zea mays L.) yield and their implications for food security in Ejule, Ofu Local Government Area, Kogi State, Nigeria, over a thirty-one-year period (1992–2023). Climatic data including rainfall, temperature, soil temperature, solar radiation, relative humidity, and wind speed were obtained from the Nigerian Meteorological Agency (NIMET), Lokoja station, while maize yield data were sourced from the Kogi State Agricultural Development Project (KADP) and cross-validated with the Federal Ministry of Agriculture […]

Wireless Sensor Networks (WSNs) are increasingly deployed in precision agriculture to enable real-time monitoring of soil moisture, temperature, and humidity. However, their effectiveness is constrained by limited node energy and the propagation losses introduced by vegetation-rich environments. This study investigates the performance of the Low Energy Adaptive Clustering Hierarchy (LEACH) protocol in ZigBee-based WSNs using an empirical path loss model derived from cassava farm measurements, in contrast to conventional free-space and two-ray theoretical assumptions. The empirical model […]

This study analyzed the long-term trend and variability of climatic parameters and their effects on maize (Zea mays L.) production in Ejule, Ofu Local Government Area, Kogi State, Nigeria, over a thirty-one-year period (1992–2023). Climatic data including rainfall, temperature, soil temperature, relative humidity, solar radiation, and wind speed were obtained from the Nigerian Meteorological Agency (NIMET), Lokoja station, while maize yield data were sourced from the Kogi State Agricultural Development Project (KADP) and cross-validated with records from the Federal Ministry of Agriculture […]