SERVICE UNIQUENESS AND SALES FORCE CREATIVITY IN THE NIGERIAN TELECOMMUNICATION SECTOR

Abstract

This study looked at the connection between service originality and service staff creativity in Nigerian telecom companies.  Service encounter stimulants like service quality and staff motivation via inventiveness are the main emphasis of service marketing. In the Nigerian telecommunications industry, the particular goals were to investigate the effect of service assurance on sales force creativity and to ascertain the effect of innovative service processes on sales force creativity. The study used a questionnaire to administer the primary research technique in order to analyse service quality as a function of sales force inventiveness. The study found a substantial relationship between sales force creativity and service distinctiveness. According to the survey, Nigerian telecommunications companies should make sure that one of the most crucial elements of any successful service organisation is a distinctive service offering. Therefore, salespeople must be involved in the service delivery design process.