NDUNECHE, Ezurike. EXAMINING THE CHALLENGES OF ACHIEVING MARKETING AUTOMATION AMONG LEGACY FINANCIAL INSTITUTIONS IN NIGERIA. Advance Journal of Banking, Finance and Investment, [S. l.], v. 9, n. 3, p. 7–29, 2025. Disponível em: https://aspjournals.org/ajbi/index.php/ajbfi/article/view/30. Acesso em: 18 dec. 2025.