CORPORATE CULTURE PROMOTION AND PERFORMANCE OF PHARMACEUTICAL MANUFACTURING FIRMS
Keywords:Corporate, Culture, Promotion, Performance, Social responsibility, Quality service
The study evaluated the corporate culture promotion and performance of pharmaceutical manufacturing firms in Enugu State. The specific objectives were to; evaluate the relationship between social responsibility and quality of service and determine the relationship between employee training program and the output of pharmaceutical manufacturing firms in Enugu State. A total population of one thousand, five hundred and forty two (542), staff was used. The sample size of 308, using Freund and William's statistic formula at 5 percent margin of error. 266 staff returned the questionnaire and accurately filled. Data was presented and analyzed with mean score and Pearson correlation (r) was used to test the hypotheses. The findings showed that There was positive significant relationship between social responsibility and the quality of service of Pharmaceutical manufacturing firms in Enugu State, (r= .703 <.861, p<.05). There was positive significant relationship between employee training program and the output of Pharmaceutical manufacturing firms in Enugu State, (r= .455 <.900, p<.05). The study on corporate Culture Promotion and Performance of Pharmaceutical manufacturing firms in Enugu State concluded that social responsibility and employee training had a positive significant relationship with the quality of service and output of Small and medium Enterprises (SMEs). The study recommended among others that Management of organizations should ensure that its culture has clearly defined and measured service goals that motivates employees while the quality in service delivery can be boosted by adding more value-added extra services to customers.