COMMUNICATION AND BEHAVIOURAL CHANGE OF THE RESIDENTS OF PORT HARCOURT METROPOLIS, RIVERS STATE, NIGERIA TOWARDS THE COVID-19 PANDEMIC

Authors

  • Jammy Seigha GUANAH, Ph.D. Department of Mass Communication, University of Africa, Toru-Orua, Bayelsa State, Nigeria
  • Moses Chukwudi IHIAEME, Ph.D. Department of Mass Communication, Delta State Polytechnic, Ogwashi-Uku, Delta State, Nigeria
  • Christian Uzoma IGWE, Ph.D. Department of Journalism and Media Studies, Delta State University of Science and Technology, Ozoro, Delta State, Nigeria.

Keywords:

Covid-19, Communication, Behavioural change, Media, Pandemic, Residents

Abstract

 As of December 13, 2023, the World Health Organisation (WHO) reports about 25 fresh coronavirus cases in Benue State, NorthCentral Nigeria. The Covid-19 epidemic, which resulted in serious disease, fatalities, and economic upheaval, had a tremendous effect on the world. Numerous cities in Nigeria were impacted by the virus, including Port Harcourt, the capital of Rivers State. This study looked at how Port Harcourt citizens communicated and changed their behaviour in response to the Covid-19 outbreak. The study has three objectives: to ascertain Port Harcourt residents' level of awareness of the deadly effects of Covid-19, their familiarity with measures to prevent the virus's transmission, and the degree to which the rules for virus protection were followed. The study used a survey research approach, and a selfadministered questionnaire was used to collect data. It was anchored on the Social Responsibility, and Agenda setting theories. The study targeted 384 Port Harcourt residents, and multi-stage sampling was used as the sample strategy. Data from the study were analysed using percentages and tables. The study's findings showed that citizens of Port Harcourt had a very high awareness level of the coivid-19 virus's catastrophic effects, demonstrating that they were aware of the virus's effects. Additionally, there was a very high level of knowledge regarding preventative measures to stop the spread of Covid-19, demonstrating that they were aware of the required safeguards. The level of compliance with the virus prevention guidelines was average. The creation and application of targeted communication strategies with the goal of enhancing adherence to preventive measures was advised. Public health campaigns, social media campaigns, and community participation initiatives were recommended. Additionally, accurate information about Covid-19 prevention and management should be more widely available through a variety of media outlets, such as radio, television, and social media. 

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Published

01/25/2024

How to Cite

GUANAH, J. S., IHIAEME, M. C. ., & IGWE, C. U. . (2024). COMMUNICATION AND BEHAVIOURAL CHANGE OF THE RESIDENTS OF PORT HARCOURT METROPOLIS, RIVERS STATE, NIGERIA TOWARDS THE COVID-19 PANDEMIC . Advance Journal Of Arts, Humanities and Social Sciences, 7(1), 1–16. Retrieved from https://aspjournals.org/ajahss/index.php/ajahss/article/view/62