ROBOTICS MARKETING: SOME CHALLENGES AND WAY FORWARD
Abstract
Marketing in the 21st century is about delivering the customer’s requirement with due diligence to the dynamic environment. Marketers do not just want to sell a brand, they want the brand and the customer to have a relationship. Brand loyalty is the ultimate goal. In this age of technology, strategies for creating winning brands should change. The need to add to Business to Robot to consumers (B2R2C) becomes imperative. The paper advanced that the implementation of Robots in marketing can promote efficiency in the system and also enhance the optimal capacity of businesses but the successful integration of robotics in marketing activities poses a substantial challenge for most firms. The identified challenges include: cost, customer unreadiness, mobility and performance doubts. The paper provides actionable guidance for marketing managers in adopting and integrating robotics into their operations.
